LOCAL LEVEL

Have you heard about the Local Level Committee?  Our mission is: “To bring people to the Arabian horse through local outreach.”   

We are excited to share programs developed by the Local Level Committee as well as work with AHA in the promotion of new programs.  We encourage you to participate in bringing these programs to your community and we are available to answer any questions you may have on how to do that!

  1. AHA Local Promotion Grants
  2. Become an AHA Discovery Farm
  3. May is Arabian Horse Month 
  4. Meet the Local Level Committee

AHA Local Promotion Grants

“Introducing the Arabian Horse Local Outreach Grant Program! Created through collaboration between MDP, Local Level Committee, the Purebred Arabian Trust and AHA. Our goal is to support AHA members by funding local outreach activities introducing more people to Arabian and Half Arabian Horses. Grants range from $250-$1,000 based on anticipated audience reach. For any inquiries, please contact us at marketing@arabianhorses.org.” Need advice? Reach out to Brooke Gemmell, your Region 16 representative.

Apply for a Local Promotion Grant on the AHA website.


Become an AHA Discovery Farm

If you own Arabian horses and want to share your passion for the Arabian breed with newcomers, sign up to become a Discovery Farm and share your knowledge about the Arabian horse with interested visitors of all ages and equine backgrounds. AHA will assist you by providing promotional literature to help promote the breed to your farm visitors. The only requirement to become a discovery farm is an active AHA membership and a willingness to introduce newcomers to your Arabian horses.

Register your farm by logging into your AHA account, and locating “My Discovery Farms” in your member dashboard. Create a new farm, and simply fill out the form to complete your registration.

Email DiscoveryFarm@arabianhorses.org or Brooke Gemmell with any questions.

Why is the Discovery Farm Program Important for Your Farm?
  1. Increase Visibility & Marketing Exposure – Being listed in the AHA Discovery Farm Directory helps attract visitors, potential clients, and future horse owners to your farm. AHA provides promotional support, making it easier for people to find and visit your facility.
  2. Bring in New Clients & Business Opportunities – Whether you offer breeding, training, lessons, or sales, hosting visitors introduces them to your services and can lead to new business. People who visit and experience Arabians firsthand are more likely to invest in the breed.
  3. Educate & Inspire Future Arabian Owners – Many people are curious about horses but don’t know where to start. Your farm can serve as an introduction, helping newcomers develop an interest in Arabian horses, which strengthens the industry and creates future owners.
  4. Build Community Connections – Engaging with your local community through farm visits fosters positive relationships and increases awareness of Arabian horses. Schools, youth groups, and local equestrian clubs are great audiences for outreach.
  5. Support the Arabian Breed & Industry – By participating, your farm contributes to the overall growth of the Arabian horse market. More exposure means more interest, leading to a stronger demand for Arabians in various disciplines.
  6. Enhance Your Farm’s Reputation – Being recognized as a Discovery Farm shows that you are a trusted ambassador of the breed. This credibility can attract partnerships, sponsorships, and networking opportunities within the equine industry.

The Discovery Farm Program is a simple yet impactful way to grow your business, strengthen the Arabian horse industry, and share your passion for the breed with others!


May is Arabian Horse Month 

It’s not too early to start planning your event for May’s Meet an Arabian Horse.  As you may know May is Arabian Horse Month. To celebrate, we encourage local clubs, Discovery Farms, lesson programs and others to host an event.  Depending on your area, this may be a virtual or in-person event.  We have developed a toolkit available on the AHA web site to help you plan and execute your event. 

Meet An Arabian Horse information from Arabian Horse Association.

If you have questions, please contact Christine and we will be happy to assist you!


Meet Your Region 16 Local Level Committee Chair

Christine Silvia

krystyne613@gmail.com
508-320-3964   

Christine works for a fortune 500 company during the day as a director. Christine has had a passion for the Arabian horse since her first ride at age 4. Christine also works with a local Hospice organization to bring the Arabian horse to local Nursing and Rehabilitation centers for residents to enjoy. Christine is excited to bring her experience in Marketing to the team.


Meet Your AHA (National) Local Level Committee Representative

Brooke Foti Gemmell

gemmell.brooke@gmail.com
203-709-0019  

Brooke Foti Gemmell is a creative manager and visual problem-solver whose work focuses on brand development and communications design. Her specialized areas of training include UX/UI, web, communications design, video, and photography. Essentially, she is a strategist who employs both art and technology to produce modern solutions. Brooke also applies her skills in human-centered design to remote collaboration and workshop facilitation, and has enjoyed using her design thinking skills to help scale concepts and empower people to have impact in today’s changing landscape. Brooke holds an M.A. in Digital Media & Design and a B.F.A in Studio Arts, both from the University of Connecticut. Her graduate studies spanned digital culture, web & interactive media design and development, and digital media strategies for business.

Brooke is your main contact for learning about becoming a Discovery Farm and applying for an AHA Local Promotion Grant.

Region 16 Equine Affaire Coordinators

Rebecca Murphy

region16web@gmail.com
603-283-8038

Brooke Foti Gemmell

gemmell.brooke@gmail.com
203-709-0019  

Contact Rebecca or Brooke if you are interested in bringing an Arabian horse ambassador or volunteering in the Region 16 booth at Equine Affaire Massachusetts, held annually in November at Eastern States Exposition in West Springfield, MA.

2025 Region 16 Equine Affaire application